River District Development Foundation receives Green Gift from Cellcom


Merrill, WI (October 24, 2016) –River District Development Foundation has been selected as a 2016 Cellcom Green Gift recipient. The non-profit received a $500 Green Gift from Cellcom to help renovation of the pavilion at the trailhead. 

The River District Development Foundation is the organization driving the development of the River Bend Trail, which currently stretches 1.7 miles along the Wisconsin River. With the recent purchase of land near downtown Merrill, the group is working to reconstruct an existing building for community use.

“The steel building on the parcel of land is being renovated to serve as a pavilion for the community to host a variety of events and serve as the trailhead for visitors looking to enjoy the natural beauty of the Wisconsin River and River Bend Trail,” said Brenda Mueller, board member. “The Green Gift from Cellcom will help furnish the building with picnic table seating. We hope these added amenities will not only drive greater use of the trail but continue to improve the quality of life in the Merrill area.”

The River District Development Foundation was among 22 green organizations that received a share of the $37,800 in Green Gifts from Cellcom this year. The Green Gifts program launched in 2010 and uses funds generated from Cellcom’s cell phone recycling program to fund green nonprofit initiatives. Customers and community members can bring in their old or unwanted phones to be reused and recycled. Cellcom sends the phones to recyclers who in return send money to Cellcom for the materials that were saved from the phones. Cellcom’s Green Gift program completes the green cycle that starts with consumers being environmentally-conscious and donating their devices.

The 2016 Cellcom Green Gifts were awarded to non-profits throughout Cellcom’s service area and included Gordon Bubolz Nature Preserve (Appleton), Heckrodt Wetland Reserve (Menasha), Fox-Wolf Watershed Alliance (Appleton), Boys & Girls Club of Greater Green Bay, NEW Zoo & Adventure Park (Suamico), Greater Green Bay YMCA, River District Development Foundation (Merrill), Northland Pines Farm to School Program (Eagle River), Trees for Tomorrow (Eagle River), Wild Instincts (Rhinelander), Open Door Bird Sanctuary (Sturgeon Bay), Woodland Dunes Nature Center (Two Rivers), Crossroads at Big Creek, Inc. (Sturgeon Bay), Kelly Lake Advancement Association (Suring), Navarino Nature Center, Stockbridge Munsee Community (Bowler), Wisconsin Waterfowl Association (Abrams), The Etude Group (Sheboygan), Bookworm Gardens (Sheboygan), Maywood Environmental Park (Sheboygan), Friends of Mead/McMillan Association (Milladore), and Boys & Girls Club of Portage County (Stevens Point).

Cellcom is proud to support organizations of all sizes, whose work is impacting the community and building a greener tomorrow. The company’s recycling program has generated $266,975 for local charities over the past 13 years.


Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with 60 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.

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